Why You Need A Book Direct Strategy
As experienced revenue managers we’re often asked the big question “How can I get more direct bookings through my website?”
While we’d love to claim that we can instantly convert all your OTA bookers to direct clients with the flick of a switch,
Offering the cheapest rate on your own website seems like the obvious answer. Surely if your official website offers a better price than the OTAs then the direct bookings will come flying in? If only it were that easy.
Your rates may be the best out there but
At Rate Wise we’ve already done the hard work navigating this difficult path. We’ve tried. We’ve tested. We continue to innovate. Our winning formula combines a good revenue management strategy, a book direct campaign, working with our digital marketing team, which has resulted in a 35% uplift in website revenue for our properties.
If increasing direct business is a key focus for you this year then we can help, our team to discuss how we can help grow your business, contact us at firstname.lastname@example.org