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As Black Friday draws near, it’s important you set goals for what you want to achieve as a property from this event – don’t just do a special offer for the sake of it! Identify what your property’s needs are and ensure you don’t compromise your...

According to Wikipedia, Market Segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared...

We originally published a version of this blog back in 2019 but it’s still as relevant as ever, particularly with the challenges accommodation providers are facing now. As we move away from COVID-19 restrictions and try to find our way back to...

Staff Shortages are a common issue in the hotel industry at the moment. With little option, Hoteliers have to deal with high staff turnover and downtime as new team members get to grips with hotel procedures. Team members continue to rally together...

A topic we harp on about on a regular basis is the idea of Revenue Departments and Digital Marketing teams working closely together to achieve common goals – maximising revenue and increasing brand awareness – and this has never been truer as our...

Examine Search Market Data Traveller Intent is the new buzz word in revenue management terms! (you can read more on this on our previous blog here).  In summary what it means is identifying the green shoots early – even before a booking is made –...