Displacement Analysis, What Does It Mean?

Displacement Analysis (revenue displacement) is the analysis of the total value of two competing pieces of business and deciding which one is more profitable to your property. Displacement Cost refers to the revenue lost or displaced by accepting the less profitable...

Revenue Management Consultancy By Rate Wise

Rate Wise is well known for our cloud-based RMS; however we also provide a Revenue Management Consultancy service with both short and long-term contract options available. Contracts can be as short as 3 months.Our team of revenue management consultants work with both...

Tips For Having A Successful Black Friday Campaign!

Tips For Having A Successful Black Friday Campaign! As Black Friday draws near, it’s important you set goals for what you want to achieve as a property from this event – don’t just do a special offer for the sake of it! Identify what your property’s needs are and...

The Importance of Market Segments

The Importance of Market Segments According to Wikipedia, Market Segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type...

9 Advantages of Revenue Management Software for Hotels

9 Advantages of Revenue Management Software for Hotels We originally published a version of this blog back in 2019 but it’s still as relevant as ever, particularly with the challenges accommodation providers are facing now. As we move away from COVID-19 restrictions...