Revenue Management and Your Hotel’s Website

Table of Contents

Revenue Management and Your Hotel’s Website

According to L2 Interactive data over 80% of travellers booking on hotel websites abandon their reservations. Most people quote the extended and complicated booking process as the main reason.

Compared to the likes of and Expedia hotel booking forms are usually much more extensive and the majority of properties still require booking deposits at the time of booking. These websites also have many ‘call to action’ prompts and ‘best price/deal’ messages suggesting that their websites, and not hotel’s, offers the best price.



  • Compare your booking path to an OTA and make sure the number of mandatory fields on the booking form are reduced to a bare minimum.
  • Revise charging a booking deposit.
  • Start using a price check widget. This tool provides rate transparency and allows the potential booker to compare hotel’s direct rate to that of 3 different OTAs and choose the best deal.
  • Create secret deals on your hotel’s website. This can be done through special PROMO codes.
  • Make your policies evident on social media channels, e.g. Book Direct for the very best deal. OTAs are constantly using messages like ‘Best Price’ or ‘Best Deal’ which attract the customer.
  • Ensure that you’re sending out the same message using all your social media platforms and your website.

Travellers want to know they’re getting the best possible price in a market with many options so it’s important to ensure it is your own website that offers that option.

Following the above steps and constantly researching new ways to improve will help you achieve that.

Speak to our revenue management team now on how to improve direct traffic to your website. For more information please contact [email protected]

Book a Demo

Start Your Free Trial

Rate Wise

The Rate Wise team have over 20 years of hotel experience, helping our clients get the most from their revenue management. Our aim for our clients is to always get the best rate possible while making their day to day tasks easier to manage.

Our most recent posts
Collage of budgeting words
Revenue Management

10 Pointers To Help With The Budgeting Process

Budgeting can be a daunting & time-consuming task, however building templates that can be used time and time again will make the process easier. A big factor in presenting budgets ...
Keep reading
Two business people shaking hands
Software Solutions

Rate Wise RMS Partners With Opera Cloud PMS

Rate Wise RMS integrates with Oracle Hospitality Cloud enabling hoteliers to optimize their revenue and distribution strategy. Rate Wise, a leading provider of Revenue Management Software (RMS) and Solutions and ...
Keep reading
Software Solutions

Forecasting Made Easy

As we all know forecasting is a vital tool for hotels, quite often the budgeting process has been completed in the previous year and revenue targets although still valid they ...
Keep reading